Director of Editorial Content Strategy & Creation

Position Information

Position Information

Job Posting Number S00565
Position Title Director of Editorial Content Strategy & Creation
Department Publications Office-1143
Job Category Staff Posting
Position Type Full-Time
Position Details

The Office of University Communications shares the stories of Wesleyan University —highlighting the achievements of its students, faculty, and alumni, in pictures and in words.

Located in historic South College with several satellite locations across the campus, the office develops and executes university-wide and specific strategic marketing and communications efforts, including social media, email, web, video, media relations, print publications, and production and design services.

Reporting to the Chief Communications Officer (CCO), the Director of Editorial Content Strategy & Creation is a creative storyteller and strategic thinker who is passionate about content and the role it can play in enhancing the reputation of the University.

This role will collaborate with a wide variety of key stakeholders across the University to develop content aligned with Wesleyan’s mission and core messaging and will be responsible for delivering content that engages Wesleyan’s audiences of prospective students/parents, on campus community, alumni, donors, etc.

Specifically, the director will:

Work with the CCO and colleagues to enhance recognition of the University’s stature, the value of its activities, and its brand of liberal arts education.

Drive editorial strategy, content development, and the editorial calendar for the University.

Lead a team of highly experienced writers, editors, and a campus news photographer to ensure leverage and consistency across all channels – web, digital, social, print– and adherence to core messaging, brand voice, style, and tone guidelines.

Create, develop, write, edit, and review a wide variety of content types from across the University, including: marketing copy, long-form articles, emails, web content, video scripts, speeches, reports, etc.

Collaborate cross functionally with University departments to ensure executional excellence and development of innovative editorial content.

Oversee all aspects of creating and producing Wesleyan magazine in print and online; in concert with the editor, assure that it advances the University’s objectives while also providing an engaging publication for its readers.

Drive effective processes to foster internal collaboration and enhance efficiency.

Use data to create metrics and use that information to drive improvement.

Act as back-up for Media Relations Manager or delegate to member of editorial team.

Create, edit, and send mass emails to the campus, as needed.

Experiment with new forms of content, delivery, technology, process, etc. to position Wesleyan as a leader on the cutting edge of Communications.

Assist the CCO with significant additional assignments, as appropriate and needed in response to changing demands.

Minimum Qualifications

Bachelors degree and at least 5 years of progressively responsible editorial experience with a consistent increase in responsibility including leadership, management and supervisory experience or an equivalent combination of education, training, and experience.

Innovative, strategic, editorial, writing, and storytelling experience across all channels – web, digital, social, print.

Experience designing and developing strategic content in all forms including marketing copy, long form articles, emails, web content, video scripts, speeches, and reports.

Experience with content management and delivery while adhering to brand awareness.

Demonstrated experience effectively supervising creative staff, freelancers, and leading teams.

Prior experience managing an editorial calendar.

Experience managing a large and consistently shifting editorial workload.

Demonstrated ability and enthusiasm for managing relationships at all levels of the organization.

Demonstrated creativity and effective communication skills.

Familiarity with AP and Chicago style conventions, excellent spelling and grammar skill.

Strong interpersonal, collaborative, and organizational skills.

Strong project/time management and multitasking abilities.

Creative problem-solving ability and excellent analytical skills.

Demonstrated commitment to work within a diverse environment and interact openly with individuals of different backgrounds.

Preferred Qualifications

10 years of progressively responsible editorial experience with a consistent increase in responsibility including leadership, management and supervisory experience strongly preferred.

Prior experience managing a magazine (online and print). In-depth knowledge of magazine structure, production, and design.

Prior experience in Higher Education.

Management Competencies Build effective teams, Delegation, Inform others, Innovation management, Manage and measure work, Motivate others, Project management, Staff development
Competencies Respects diversity, Commitment to sustainability, Action oriented, Creativity and innovation, Decision quality/ judgment, Flexible/receptive to change, Functional/technical skills, Interpersonal skills/savvy, Integrity and trust, Organizational skills, Project management, Teamwork/collaboration, Time management, Written communications
Special Instructions to Applicants

Review of applications will begin March 30, 2018 and continue until the position is filled.
In addition to your cover letter and resume please provide an example of an integrated cross channel writing.

For example, this might take the form of an ad campaign with web, social, email, print, etc. elements that tie together and leverage each specific medium.

Please upload your best writing (A long-form article/story) that would be applicable to this role.

Additional Information

Any and all offers to external applicants are contingent on the candidate’s completion of a pre-employment background check screening to the satisfaction of Wesleyan University

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * Please provide an example where you drove content strategy from ideation through planning, execution, measurement and tuning.

    (Open Ended Question)

  2. * Please provide an example of how you have effectively lead a creative editorial team.

    (Open Ended Question)

  3. * Please give an example of how you stay on the cutting edge of new mediums, technologies and trends in content creation and distribution?

    (Open Ended Question)

  4. * Please tell us how you specifically heard about this position? ( e.g CareerBuilder, LinkedIn, Higher Ed, InsideHigher Ed, CT.Jobs etc.)

    (Open Ended Question)

Optional & Required Documents

Required Documents
  1. Cover Letter
  2. Resume
  3. Other Document
Optional Documents